Client Story

Fashioning Frictionless Online Payments

Empowering Zalando

As one of Europe’s most successful online fashion presences, Zalando prioritizes providing a seamless, intuitive world-class digital experience throughout the customer shopping journey. With its rapid growth across Europe, Zalando needed a payments partner that could help the business scale in both new and existing markets while optimizing acceptance rates, reducing fraud, and delivering a fast and frictionless checkout process. With excellent reach across Europe, industry-leading technology and a dedicated team of subject matter experts, Worldpay was the obvious choice.

Since 2013, Worldpay’s optimization team and product managers have work closely with Zalando to stay current with scheme updates, regulation and local preferences. In addition, Worldpay has collaborated with the business on large scale projects, including deep-dive sessions and the successful implementation of a scheme-compliant marketplace model.

At a Glance

Deliver a premium customer payment experience while optimizing acceptance, reducing fraud, ensuring compliance with PSD2 and scaling with growth

Exemption Engine

Integrating the Exemption Engine solution has helped Zalando minimize exemptions to deliver a fast, secure, seamless payment experience while reducing fraud and risk by analyzing transaction data.


Ongoing consultation from Worldpay subject matter experts and optimization support has helped Zalando power their growth across European markets and increase their presence as a global fashion brand. Zalando and Worldpay continue to work closely to enhance the digital payment experience. Recent projects include the successful implementation of strong customer authentication and PSD2 compliance.

Enhanced Customer Payment Experience

Ensured PSD2 Compliance

Much of the strategy surrounding the growth of our online fashion platform is driven by excellence through innovation and our longstanding partnerships. Worldpay helps us grow with access to the latest payment technologies, expertise and insight. This allows us to deliver the best checkout experience to our customers today and stay ahead of tomorrow’s payment challenges."
- Kai-Uwe Mokros | Managing Director, Zalando Payments