3 minutes
Unlock hidden revenue potential: a merchant's guide to dynamic currency conversion
See how dynamic currency conversion (DCC) can help you capture more value from international transactions and create a better payment experience for your customers.
Key points
- DCC can help merchants capture more value from international transactions already taking place.
- Giving customers the option to see costs in a familiar currency can provide greater clarity, confidence and control at checkout.
- Worldpay’s DCC solution combines broad currency support, intelligent automation and actionable insights to help optimise uptake and revenue.
- DCC is a powerful tool for merchants serving international customers. As cross-border spending continues to grow, DCC offers a simple way to increase revenue while significantly improving the customer experience.
Turn missed opportunity into incremental revenue
Without dynamic currency conversion (DCC), when an international customer pays you, their bank handles the currency conversion days later. You and your customer have little visibility into the process, and the revenue from the conversion goes directly to the card issuer. In other words, you’re leaving money on the table.
DCC brings the conversion process and associated revenue back to your point of sale. By presenting a clear exchange rate at checkout, you can capture a share of the conversion value, generating more income from existing customers without needing to spend more on marketing or acquisition.
Meet modern customer expectations
Today's consumers demand clarity and control, especially when it comes to payments. With DCC, you can:
- Provide immediate certainty: Show customers the final cost in their home currency, eliminating guesswork and the fear of surprise fees on their bank statement.
- Enhance trust: Present a familiar currency to increase purchase confidence and support a better checkout experience, which research shows can improve conversion rates, particularly online.
- Empower choice: Give customers clear options and control over how they pay.
In sectors like hospitality and retail, where in-the-moment purchase decisions are common, this added confidence can be the difference between a completed sale and an abandoned transaction.
Get more from DCC with Worldpay
While many providers offer DCC, Worldpay’s solution helps optimise uptake and revenue with minimal effort. Our offering is built on a foundation of global scale and intelligent technology, giving you distinct advantages.
Support more currencies: Give more international customers the option to pay in their own currency.
- Use intelligent automation: Automatically detect eligible international cards at the point of payment and prompt the DCC offer, removing the chance for human error.
- Access actionable insights: Track DCC performance, analyse uptake rates and identify trends in your international customer base through our reporting suite to help you make smarter business decisions.
With international payments already flowing through your business, you have the opportunity to make them work harder for you. Our DCC solution combines an improved customer experience with an optimised revenue stream, built into the transactions you process every day.
Help your team support international customers with DCC
For your team, the role is simple: Explain the option clearly, keep the choice with the customer and make the payment moment easy and transparent.
If your business serves international customers, enabling DCC on your Worldpay card payment terminal can help make payments clearer at your point of sale. Learn more about how Worldpay can help you grow your business.
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