3 minutes
Beyond activation: 4 ways to maximise your dynamic currency conversion revenue
See how to use reporting, customer communication and team training to get more from dynamic currency conversion (DCC).
Key points
- Worldpay reports can help you understand DCC performance and where opportunities may exist.
- Comparing sites or terminals can reveal differences in DCC use and highlight what stronger-performing teams may be doing differently.
- Customer awareness and clear, consistent explanations can help make DCC easier to understand and support customer confidence.
If you’ve activated dynamic currency conversion (DCC) on your terminals, you’ve already taken a positive step towards earning more from international card payments.
But DCC works best when your team understands how to explain it clearly and you know where the opportunities are. By checking how DCC is being used and making a few small improvements, you can help more customers feel confident choosing to pay in their own currency.
Here are four simple ways to help you get more from DCC.
1. Use your Worldpay reports to see what’s working
Your Worldpay reports can help you understand how DCC is performing in your business.
Start by looking at:
- How many customers are choosing DCC?
- See how often international customers decide to pay in their own currency.
- Which currencies are being used most?
- Understand where your international customers are coming from.
- When is DCC used most?
- Identify busy days, weekends, holiday periods or peak trading times.
2. Compare performance across sites or terminals
If you have more than one location or terminal, compare how each one is performing.
This can help you:
- See where DCC is working well
- Look at what the team is doing differently if one site is getting better results.
- Identify opportunities to improve
- Consider a short team refresher if a site has lots of international customers but low DCC use.
3. Let customers know they have the option
Don’t wait until the payment screen appears to introduce DCC. A simple sign near the till can help international customers understand that they may be able to pay in their own currency.
For example:
“International cards welcome. You may be able to pay in your own currency at checkout.”
This makes the option feel clear and helpful rather than unexpected.
4. Help your team explain DCC clearly
Your team plays an important role in helping customers understand their choice.
They don’t need to sell DCC. They just need to explain it simply and let the customer decide.
A useful reminder for your team could be:
“If the option appears, let the customer know they can choose to pay in the local currency or in their own currency. The screen will show the amount and exchange rate before they decide.”
Get more from DCC
DCC can be a simple way to give international customers more choice at the point of payment. By checking your reports, helping your team explain it clearly and making customers aware of the option, you can make DCC work harder for your business.
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