Get Ready for Small Business Saturday®

Author: Sean Selman

Worldpay helps small- and medium-sized businesses succeed year round. And as the holidays approach, we aim to help even more as a proud supporter of the shopping event known as Small Business Saturday®, this year set for November 25, 2017.

American Express® founded Small Business Saturday seven years ago to help strengthen local economies with a new holiday shopping tradition.

And the response to the event has grown bigger and better each year! In 2016, 112 million shoppers showed their love for their favorite spots, and spent a reported $15.4 billion at small businesses.*

Participating in the annual event is a great way to reach new customers and promote your business as the holiday shopping season begins.

For example, you and your employees can:

  • Tell customers about your participation in Small Business Saturday. Visit for free promotional assets, like ready-made social posts, to show your support.
  • Transform your business on November 25. American Express offers free marketing materials and other merchandise to help your business make an impression among customers with special events, social media campaigns, and more. Don’t wait — request a Shop Small® Kit online today.
  • Watch videos from other entrepreneurs who’ve turned Small Business Saturday into a signature event for their stores, customers, and retail partners.
  • Connect with your community. Contact your local Chamber of Commerce to see how your business can participate in regional Small Business Saturday events and promotions.

Plus, merchants that accept American Express can access even more free tools online to help reach customers—like personalized online banner ads, signage, and a listing on the popular Shop Small Map.


Click here to learn more about 
Small Business Saturday.


*Estimates are based on consumer self-reported data from the Small Business Saturday Consumer Insights Survey by National Federation of Independent Business (NFIB) and American Express (November 27, 2016) and do not reflect actual receipts or sales. Merchant qualification criteria terms and conditions apply.

About the Author

Sean Selman is the Senior Manager for Customer Engagement at Worldpay. A seasoned PR and marketing professional, he began his career as a print journalist before crossing over into media relations, corporate communications, and business consulting. Sean prides himself on being someone who asks many questions and thrives on change. A champion for customers, he also searches for new ways to connect with business owners and show them how Worldpay paves the way for success. Off the clock, Sean enjoys cooking, family time, and a healthy college football obsession – War Eagle!

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Written by:   ,  13 Nov 2017