2015 Black Friday/Cyber Monday Recap: The E-Commerce Leap
Despite recent stories about the potential decline of major shopping days, this year’s outcome did not disappoint. If there were any doubts Black Friday and Cyber Monday would remain staples on the global retail calendar, 2015’s spending has surely quelled them.
Customers were ready to shop and did so on their terms, solidifying their role as the new point of sale. Merchants upped their omnichannel approach and were met with increased interest from shoppers. E-commerce sales, in particular, stole the show by taking a substantial leap forward.
Some of this year’s highlights include:
- Halfway through Black Friday, Worldpay processed 40 percent more online transactions globally than it did during the same interval in 2014.
- On Cyber Monday, Worldpay processed 21 percent more e-commerce transactions worldwide compared to 2014.
- Spurred by the growth of mobile commerce, e-commerce sales from Black Friday and Cyber Monday far surpassed those of previous years.
For more holiday shopping statistics and updates, follow us on Twitter at @Worldpay_US.