Worldpay introduces one-stop shop for Omni-channel payments in Europe

New solution helps companies extend unified Omni-channel services across Europe.

21 Jun 2016

Worldpay has today launched Worldpay Total, into mainland Europe, providing an Omni-channel payments service designed to help brands deliver a consistent and convenient shopping experience across all sales channels, from their website to the Point-of-Sale. 

Worldpay Total will provide a unified alternative to the approach currently adopted by many brands which often requires them to work with different payment providers in different markets and across different sales channels. This fragmented approach not only adds cost and complexity to the roll-out and management of their international business, but can also lead to consumers feeling confused and frustrated. With Worldpay Total, businesses may instead work with a single global payments provider. This reduces the cost and complexity of providing a uniform Omni-channel experience, and enables them to expand one system over numerous territories and channels, thus providing a single view of payments data and the customer across their entire online, offline and international operations.

In addition to helping brands solve the immediate challenges of implementing an Omni-channel system, Worldpay Total is set to play a key role in ensuring the payment experience they offer customers keeps pace with rapidly changing consumer preferences. Worldpay Total has been created to enable brands to bring alternative payment methods online quickly, and offer customers the ability to pay via their preferred method – whether this is cash, credit card, bank transfer or Alipay – at the Point-of-Sale.

Brands across Europe are already turning to Worldpay to transform their Omni-channel offering, with well-known brands including The Whiskey Exchange and ticket retailer PrioTicket signed up as customers.

Kevin Dallas, Chief Product Officer, Global eCommerce at Worldpay said: “With connected devices in virtually everyone’s hands, consumers are as likely to buy a product or service on their morning commute as they are when actually visiting a store. Brands are keen to capitalise on today’s always-on culture, but to do this they need to make the online and mobile shopping experience as convenient as it is in-store, and vice-versa. This can become complicated for growing companies, as consistency becomes harder to maintain with an expanding international footprint. Worldpay Total has been designed with growth in mind. It is a one-stop shop for every kind of payment that scales with the business no matter how big it gets.”

PrioTicket, a market leader in prepaid and post-paid all-access tickets for tourists in Europe, has signed on to use Worldpay Total to give its customers more flexibility in how and where they pay for its service. The company’s aim is for users to be able to buy tickets online, at partner tourist destinations, when booking a flight, or even at their hotel. Worldpay’s platform will provide PrioTicket with the single view of customers it needs to deliver this service and ensure users get the same high quality experience regardless of their path to purchase. 

Gert-Jan Ruiter, Managing Director of PrioTicket said: “The modern traveller doesn’t plan their entire trip in advance. They want the flexibility to go with the flow when on holiday, and that goes for booking attractions and tours as much as it does for restaurants. Convenience is key, and working with Worldpay will us help ensure we are there for our customers wherever they are and whenever they need us.”  

Worldpay already offers Worldpay Total as a domestic Omni-channel solution in the UK. This award- winning product was the UK’s first end to end payments solution, giving retailers greater efficiency and simplicity across all sales channels.  


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About Worldpay

Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to over 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world. Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types, by providing an end-to-end service including acquiring, treasury, gateway, alternative payments and risk management, all via a single integration to Worldpay. Worldpay makes global payments simple for many of the world’s leading organisations.


21 Jun 2016