British bookmakers set for 50%+ boost this week as punters get caught up in Cheltenham betting blow-out
LONDON – 16th March 2016 – Worldpay, the global leader in payments, is predicting that online bookmakers will experience more than 50% increase in betting transactions this week as British punters get caught up in the excitement surrounding the Cheltenham Festival.
Worldpay’s figures from the 2015 event suggest that bookmakers saw a phenomenal 47% rise in transactions during the four day festival, as racing fans sought to beat the bookies*. The climax of the jump racing season, Gold Cup Day was by far the most popular for punters, with a whopping 57% uplift in the number of bets placed*.
Karl MacGregor, Vice President Gambling, Global eCommerce, at Worldpay said:
“The UK online gambling market generated around £3bn last year**, and with technology continuing to propel the industry forward, we expect these figures to increase significantly as more punters use mobile devices in their attempt to win big.
Interestingly, the average transaction value actually decreased by 6% compared to an average week, as many more recreational customers enjoy the odd flutter around one of the UK’s premier sporting events*. The convenience and speed online gambling offers can only make it easier than ever for today’s mobile-first customers to try their luck, and bookmakers such as Paddy Power Betfair continue to invest heavily in optimising their websites to meet this growing demand.”
Paddy Power Betfair, one of the world’s largest online gambling operators, has this week announced its partnership with Worldpay to enhance the payment experience for its online customers.
* Figures refer to customer transaction data during the week commencing 9th March 2015, and are compared to the four previous weeks.
** Source: UK Gambling Commission Industry Statistics, November 2015
For more information please contact:
The Worldpay eCommerce Press Office: WorldpayeCommTeam@Golin.com
About the data:
Figures quoted are according to global eCommerce payment transactional data for Worldpay’s regulated gambling customers during February-March 2015, which include more than 150 of the biggest names in regulated gambling industry. In 2015, Worldpay processed 13bn transactions for more than 400,000 customers.
Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to over 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world.
Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types, by providing an end-to-end service including acquiring, treasury, gateway, alternative payments and risk management, all via a single integration to Worldpay.
Worldpay makes global payments simple for many of the world’s leading organisations.