French top of the group for World Cup bar spend
France may have been handed a rugby lesson by New Zealand on Saturday night, but according to the latest transaction data from payments processing company Worldpay, fans of ‘Les Bleus’ put in a match-winning performance of their own in the pubs and bars around the Millennium Stadium over Quarter Finals weekend.
According to Worldpay’s analysis of international card spend in Cardiff and Southwest London last weekend, the French outspent the Kiwis by a factor of three in a performance that also saw them pip the Irish to the title of ‘Thirstiest International Fans.’
The biggest surprise of the round came from Argentina, whose travelling supporters also put in an epic performance, spending 45% more in the bars than the traditionally party-loving Australians, who themselves finished bottom of the group behind South Africa’s travelling fans.
Meanwhile landlords and restaurant owners across Cardiff were left celebrating a victory of their own with Sunday seeing a record spend in pubs, bars, restaurants and fast food outlets up 176% compared to an average weekend.
Saturday night’s contest between France and New Zealand at Cardiff prompted the weekend’s second biggest rise in sales with transactions across the hospitality trade up 156% versus the average. By contrast, spending in bars and restaurants around Twickenham during the Scotland vs. Australia match was up just 56% against the average.
James Frost, UK CMO, Worldpay, said: “One of the defining aspects of this World Cup has been just how easy the whole experience has been for the thousands of visiting fans, particularly when it comes to paying for food and drink in and around the main venues.
“Queuing for the cashpoint outside Twickenham station used to be a rite of passage for any rugby fan, but investment in contactless payment technology by the RFU and other venue owners means visiting fans need no longer fear running out of beer money mid-way through a nail-biter. Ditching cash in favour of contactless is great for pubs and bars as it means they can serve more people in less time. It’s also great news for spectators who are able to spend less time queuing and more time watching the action.”
About the data:
Analysis of Worldpay transaction data in pubs, bars, restaurants and fast-food outlets in venues around Twickenham and the Millennium Stadium between 17th and 18th October 2015
Nationality spend data is defined by the country origin of the card issuer
*Calculation based on comparison of transaction data on 17th and 18th October 2015 with the same weekend in 2014
Notes to editors
Worldpay has worked with the RFU to revolutionise payments for fans inside Twickenham. The project has seen contactless and mobile contactless solutions, offered through Worldpay Total and Worldpay Total Mobile, integrated across the stadium. This has transformed the matchday experience for fans, cutting queues and enabling in seat service in hospitality boxes. Worldpay and the RFU have been awarded the Retail Systems 2015 Award for the Best Use of Technology in the Hospitality and Leisure Sector in recognition of the project.
For more information please contact:
Sophie Bent, Golin: T + 44 (0)20 7067 0558
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