What is Google Pay and how can I reach more Customers with it?
In January, web giant Google made a major announcement: it has combined all of its different payment services into one unified service: Google Pay. The new system is designed to make it easier for consumers to use stored card details to pay online and in-store. This could also help Worldpay Payment Gateway businesses potentially reach hundreds of millions of new customers around the world.
How does Google Pay work?
Google products are used by billions of users around the world, and millions of them have saved their card details at some point. Consumers can save their payment information via various services, such as:
- In the Chrome browser, for easy online purchases
- Google Play store for purchasing apps
- YouTube for subscription purchases
- Google Wallet to load and send funds to friends and family
- Android Pay to buy via their smartphones, tablets, and smartwatches.
With Google Pay, merchants will have instant access to that saved payment information and consumers will be able to use their saved details to breeze through the checkout process — across all relevant Google products.
How is it different from Android Pay?
Many UK retailers will have already heard of Android Pay, the Google ecosystem that enables tap-and-pay and in-app purchases. However, with Google Pay, you get access to all those customers, plus the others who have had their card details saved with Google.
Android Pay isn’t going away anytime soon. Consumers can still set up their cards for smartphone-based payments in-app or in-store. However, the Android Pay API will be replaced by a newer, broader Google Pay API.
What is the Google Pay API?
The key to reaching Google customers who have stored their card details with them is via the Google Pay API. It’s a quick and easy way to allow shoppers to use the cards they’ve saved to their Google Account to pay online in your app or on your website via the Chrome browser. It will also give SMEs universal access to consumers across a variety of Google payment initiatives such as Google Home, Google Assistant, and others.
The good news is that Worldpay Payment Gateway customers can now use the Google Pay API to switch on effortless payments for this huge group of new users.
For Google, it’s all about increasing the number of users paying through Google Pay, creating a more consistent user experience for them and offering consumers more choice. They’ll be able to pay with their saved cards, their Android Pay-stored cards, or even add a new card without ever leaving the merchant app/website.
What platforms will it be available on?
The Google Pay API is available for Android native apps and Chrome on Android as well as Desktop. Google Pay API transactions are treated just like any other eCommerce transaction, so there’s no impact on costs or the existing dispute/chargeback process.