Market Insights

Christmas Day hijacked by online shopping

Exchanging presents, lunch, the Queen’s speech, a nap and online shopping – this is what the schedule for Christmas Day increasingly looks like across the UK.

21 Jun 2018

Figures from Worldpay found that UK consumers squeeze in £18.6 million worth of online spending on Christmas Day – exactly half of an average shopping day. Here’s how the day looks:

8AM: The Christmas Day online spending heartbeat starts to increase rapidly from an early hour and continue to grow hour-on-hour until lunchtime

1PM: Sales volumes dip steadily during lunch

3PM: While many across the UK settle down to watch the Queen’s Christmas Broadcast, sales volumes reach their lowest

8PM: Peak shopping time – more people than at any other time on Christmas Day are shopping online at this hour

11PM: The last hour of the day also sees significant spending as consumers look to get a head-start on the Boxing Day bargain rush

Therefore small business owners could consider a well-timed email marketing campaign on Christmas Day in order to return to work to an inbox full of orders.


About the data

Figures quoted are according to Worldpay UK transactional data from Christmas Day 2014, compared to the average day in September.