British Heart Foundation: keeping donations rolling with a little help from Worldpay and POP

Case Study

The British Heart Foundation

27 Dec 2017

 The British Heart Foundation was founded in 1961 by a group of medical professionals wanting to fund extra research into the causes, diagnosis, treatment and prevention of heart and circulatory disease.

The Challenge

The British Heart Foundation is the UK’s national heart charity, committed to eliminating premature death as a result of heart disease.

For more than 35 years, it has organised an annual London to Brighton Bike Ride, a 54-mile bike ride from capital to coast with 27,000 participating each year to raise much needed funds for scientific research aimed at fighting the causes of heart disease.

With so many cyclists taking part, one of the key challenges for the British Heart Foundation is to ensure that registrations for the London to Brighton Bike Ride are as smooth as possible. With each rider needing to enter their details and pay a registration fee when signing up for the ride, the British Heart Foundation faces the dual task of ensuring that both its website and payment portal can manage a high volume of traffic.

For the past five years, that challenge is one that the British Heart Foundation has addressed with the combined expertise and support of Worldpay and digital agency POP.

Keeping traffic flowing

The London to Brighton Bike Ride has limited places available. As a result, the charity’s website sees a major spike in traffic as entrants complete their details and pay their entry fee.

In 2009, the British Heart Foundation team noted its website was beginning to struggle with the increased demand being placed upon it.

We needed to make sure that we could guarantee the stability of both the website itself and the payment portal linked to it.

“While the registration and payment pages never actually failed, 90% of our registrations are made online and we noticed that the overall speed of completion for registration was beginning to suffer,” explains Tom Barton, Senior Project Manager for the British Heart Foundation.

“It’s very important to us that people signing up for the event are able to register and pay as quickly and simply as possible, so we needed to solve that.” With that in mind, the team needed a solution that could help them tackle both sides of the issue. “We needed to make sure that we could guarantee the stability of both the website itself and the payment portal linked to it,” continues Tom.

Two partners, one solution

Worldpay, a major global leader in payment processing, operates in more than 40 countries and pioneered online payments for small and medium sized businesses. Worldpay processes millions of online payments around the world every day.

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27 Dec 2017