Insight Article

Emotional Peaks - Creating memorable in-store experiences with peak-end rule

Global retail consultancy Fitch and global payments leader Worldpay have teamed up to unpick the complexities of modern retail.

7 Nov 2017

Surveying over 2,500 UK consumers, we’ve looked at how retailers can use the ‘peak-end rule’ to help generate greater experiences in-store.

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7 Nov 2017