These two questions underpin the success of every retail business, today and in the future. With consumers more connected and informed than ever before, it’s a challenging and competitive environment.
Success lies in understanding the customer journey end to end.
In this report, we uncover what consumers like and dislike about certain aspects of their shopping journey. In March 2016 we surveyed over 2,500 consumers across the UK, analysing their behaviour across the different buying channels, with in-depth insights into their behaviour to give you a deeper understanding of what they want from retailers.