A step by step guide on search engine optimisation by Apprentice winner Tim Campbell

SEO, or search engine optimisation, is a method used to ensure your business ranks highly in internet search results, therefore increasing the visitors to your website. In the second part of this Guardian series of three interviews, Apprentice winner and founder of Bright Ideas Trust, Tim Campbell, shares his SEO tips.

Good SEO starts with making sure you optimise all the elements on each page including title and description tags. As well as creating compelling content, add detailed service or product information and include great testimonials. Next, continue to identify which review sites are most important for your business and encourage customers to leave you reviews. To retain good rankings you will need to adapt your SEO strategy as search engines make changes.