Brits spend twice as much on mothers than lovers

Worldpay lifts the lid on who loves mum the most

14 Mar 2018

March 6th 2018 – London – An analysis of consumer spending in the run up to Mother’s Day has revealed that residents of Cheshire are the most generous sons and daughters, spending as much as 87% more on gifts and treats compared to an average Sunday. In a measure of who loves mum the most, data from Worldpay suggests that Bristolians could be in the bad books this weekend, with spending up by just 19% - lower than anywhere else in the country.

With devoted daughters and solicitous sons hitting the high street this weekend, Mother’s Day spending could reach £184 million on Sunday alone . Florists are set to be 206% busier than usual, while takings in restaurants could rise by 59% compared to an average Sunday.

Figures from last year’s event suggest that Mothering Sunday is one of the biggest days of the year for the hospitality industry, with spending in restaurants eclipsing Valentine’s Day by an impressive 167%. The average spend per meal was more than double that on February 14th indicating it’s a family affair. Mums are also number one when it comes to saying it with flowers, with the week leading up to Mother’s Day seeing sales 16% higher than Valentine’s Week.

While the classic combination of roses and a roast are as popular as ever, those looking to earn extra brownie points are searching for more personal gifts. Worldpay’s data found significant regional variations in how Brits choose to make Mother’s Day extra special:  

  • Going to the theatre is the treat of choice in Wales, where ticket sales increase by 93% in the week leading up to Mother’s Day. 
  • Pamper days are particularly popular in the North West, with spending in spas up 92% on Mothering Sunday. 
  • Eating out is on the cards for East Midland mums, with restaurant spending 82% higher than usual.
  • Residents in the North East go wild about flowers, spending an astonishing 4526% more than average. 
  • Britain’s biggest bookworms can be found in Northern Ireland – with book sales rising by a fifth in the run up to Mother’s Day.

1Analysis of Worldpay UK card transactions Mother’s Day 2017 vs Valentine’s Day 2017
1Analysis of Worldpay UK card transactions Mother’s Day 2017 vs the previous week
1Calculation is based on assumption that total sales processed by Worldpay on 26th March 2017 equate to 40% of total UK card transactions that day
1Analysis of Worldpay UK card transactions Mother’s Day 2017 vs the previous week
1Analysis of Worldpay UK card transactions Mother’s Day 2017 vs Valentine’s Day 2017

Commenting on the data, Steve Newton, Executive Vice President, UK and Europe of Worldpay  said: “It’s fair to say that mum comes first, with Brits living up to their reputation as a nation of mummy’s boys and doting daughters. Needless to say, being a mum is a tough job, and she deserves a treat or two. This Sunday will see a significant spike in spending on everything from bouquets to brunch, and business owners should be doing everything they can to cash in on a hugely profitable weekend.

“It’s interesting to see just how much the choice of gift varies across the country. As the trend for more personalised presents and gift experiences grows, businesses should consider how they can maximise the Mothers’ Day opportunity. For example, if you are a café hosting a special afternoon tea, you could partner with a local florist to host a flower-arranging class too.”


About the data:

Analysis of UK card transaction data for hotel, restaurant, florist and card & gift shop customers, processed by Worldpay on 20th – 26th March 2017, compared to the previous week.

About Worldpay

Worldpay, Inc. (NYSE: WP; LSE: WPY) is a leading payments technology company with unique capability to power global integrated omni-commerce. With industry-leading scale and an unmatched integrated technology platform, Worldpay offers clients a comprehensive suite of products and services globally, delivered through a single provider.

Worldpay processes over 40 billion transactions annually through more than 300 payment types across 146 countries and 126 currencies. The company’s growth strategy includes expanding into high-growth markets, verticals and customer segments, including global eCommerce, Integrated Payments and B2B.

Worldpay, Inc. was formed in 2018 through the combination of the No. 1 merchant acquirers in the U.S. and the U.K. Worldpay, Inc. trades on the New York Stock Exchange as “WP” and the London Stock Exchange as “WPY.”

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14 Mar 2018