‘Let’s Make it Pay’ – Worldpay launches national ad campaign supporting UK SMEs

LONDON, 28 April 2017 - Payments processor Worldpay has launched its first national advertising campaign aimed at raising awareness of the company’s proposition for small businesses. 

28 Apr 2017

‘Let’s make it pay,’ developed by creative agency bbp focuses on Worldpay’s aim to provide a range of products and services that make life simpler and more manageable for small businesses, allowing them to focus on the things that really matter, including growing their business.   
The campaign launches this week in print, with 30 second radio ads running on a range of commercial stations, including Radio X, LBC and TalkSport. Agencies involved in the activation of the campaign include Kingpin for media buying and Golin for PR. 
James Frost, UK CMO, Worldpay, commented: “We’re trusted by over 300,000 UK small businesses but wanted to use this campaign to drive awareness of the range of services we provide and how we can help grow their business. We want small businesses to know we understand the challenges they face and can provide the support, tools and insights they need to ensure that their hard work pays off.” 
Worldpay has invested significantly in developing a range of services tailored specifically for the needs of UK small businesses. In November, the company launched My Business Hub, an integrated till and point-of-sale system to seamlessly manage both card and cash payments at an affordable price for small businesses. 
For more information on the campaign, please visit: www.worldpay.com/uk/sme/lets-make-it-pay


About Worldpay: 
Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to around 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world. Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies.  We help our customers to accept more than 300 different payment types.

Worldpay UK has more than 40% market share in the UK and helps businesses of all sizes sell more to their customers by accepting card payments in-store, online, via mail or telephone, and on the move. www.worldpay.com/uk

For more information please contact:
Suraj Mashru, Golin: T + 44 (0) 20 7067 0494
Angela Woodward, Worldpay:  T: +44 (0)203 664 2605

About bbp: 
bbp is a strategic and creative agency based in London. We’re an agile mix of planners, strategists and creatives. Our clients include large corporates and small start-ups and our expertise covers services such as creative and marketing campaigns, brand strategy, CRM, corporate events and business consultancy.

For more information please contact:
Peter Brocklebank: T: +44 (0) 203 137 7034

28 Apr 2017