Reynolds and Reynolds

Reynolds and Reynolds empowers 2,000 dealerships with seamless payments powered by Worldpay for Platforms

The Reynolds and Reynolds Company is a leading provider of automobile dealership software, services and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe.

Challenges

Reynolds and Reynolds needed a payments partner who could help them streamline their current operations, onboard dealerships efficiently and had a strategic vision for the future.

Partnering with a single payments provider who could drive efficiencies, offer frictionless onboarding, help maintain compliance, provide guidance and execute on both current and future payments innovations – including solutions like mobile, e-commerce payments and text-to-pay – was essential to their search.

For large-scale dealership management software providers, consolidating payments partners can deliver significant operational advantages for their business and their customers’ businesses.

Worldpay for Platforms

Reynolds and Reynolds subsequently partnered with Worldpay for Platforms to deliver a deeply integrated payment solution to their users. ReyPAY® was incorporated into their management software and provides cohesive payment processing to more than 2,000 automotive dealerships.

This payments integration allows dealerships to accept in-person payments seamlessly from within the Reynolds and Reynolds platform experience. With the Worldpay for Platforms’ Referral Payments solution, Reynolds and Reynolds consolidated providers, reimagined their payment program and helped enable their dealerships to offer a better experience for their customers.

“A little over five years ago, we decided to make a move from our previous partner to Worldpay,” notes Scott Worthington, vice president of product management, at Reynolds and Reynolds. “And we did that because we have more of a shared technology vision and alignment with Worldpay.”

The Worldpay for Platforms team continues to work closely with Reynolds and Reynolds, maintains open communication and collaborates on new strategic payments initiatives to keep their software future-focused and customer-centered.

Results

• Successful user migration and onboarding: More than 550 dealerships were migrated from a previous payments partner to Worldpay for Platforms, with an additional 1,500 dealerships added since the partnership began in 2020.
• Creative cost-saving strategies for customers: Worldpay for Platforms offered surcharge guidance to help reduce payment processing costs for dealerships, while upholding regulatory compliance.
• Increased experience and efficiencies: Dealerships reported improved customer satisfaction and operational efficiencies due to Reynolds and Reynolds’ seamless payment solution, ReyPAY.
• Software stickiness and competitive differentiation: Worldpay for Platforms’ Referral Payments solution supports Reynolds and Reynolds’ customer retention objectives.
• Innovation opportunities and product roadmap planning: Reynolds and Reynolds continues to work with Worldpay for Platforms on development projects to see how they can integrate new, value-based solutions that support their unique users.

At a glance

Objective

Find a payments partner who could help drive operational efficiencies, enhance the customer experience at the point of sale and beyond and continually innovate to meet the evolving needs of the automotive industry.

Worldpay solutions

Worldpay for Platforms; Referral Payments

Impact

• Increased operational efficiencies
• Enhanced payment solutions that better serve dealership customers
• Improved reliability
• Reduced customer churn

“We have more of a shared technology vision and alignment with Worldpay.”

Scott Worthington, VP of Product Management, Reynolds and Reynolds

Note: Not all products, solutions or capabilities mentioned in our client stories are available in all geographic regions. Please consult your relationship manager or customer care (existing customers) or sales (prospects) for more information.

ReyPAY® is a registered trademark of Reynolds and Reynolds.