The opportunity for companies to make the most of the mobile shopping experience is huge – and payments plays a vital role. We asked 16,000 smartphone users in 10 countries how they want to pay on their phone for retail, travel, digital content and gaming. We discovered what is most important to mobile shoppers, what would make them buy more and what would stop them in their tracks. Smartphone users think payments first, do you?
Visit our microsite to discover:
- The key stages of the mobile payment journey
- Insights to optimise the payment experience
- Tips to improve mobile conversion
- And we will add new reports with country-specific insights throughout 2018…