The connected user
We asked 20,000 people in 10 countries about their thoughts on connected media and automated purchases. Here’s what we found.
There’s interest in all age groups, but younger generations will be early IoT adopters.
all ages global
Appetite also varies greatly by geography.
64% China & Brazil
From the 10 countries surveyed,
Chinese and Brazilian consumers display the most readiness.
Concerned about data collected in the home
Concerned about personal data security
Concerned about fraudsters hacking connected devices
Consumers will need to learn to share again. For now, they’re more willing to share certain types of data than others.
Messages sent to family and friends
Images on phone
Things I do at work
Users want control of and visibility into their downloads. They don’t want their payments to be completely invisible.
Want payment notification
Want to set fixed rules
Must pay with desired payment method