Is your travel company ready for virtual reality?

We asked 16,000 people in 8 countries what they thought about virtual and augmented reality. Explore to find out…

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Have you ever used VR?

43% Yes

57% No

Would you use virtual reality or augmented reality for travel experiences?










Will VR be as popular as smartphones in years to come?

17% Unsure

4% No

79% Yes


36% Unsure

24% No

40% Yes


27% Unsure

18% No

55% Yes



of people globally believe that the high cost of devices is the biggest barrier within VR for buying products or services

The 360 consumer

The line between the physical and virtual world has never been blurrier. Airlines and travel companies need to be prepared to embrace VR as it becomes more widely used. Download our report, The 360 Consumer to find out more

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The 360 consumer: how VR is reshaping the buying experience research was conducted by Opinium and examines the viewpoints of over 16,020 consumers across eight markets on the current take up of Virtual Reality and Augmented Reality technologies as well as the barriers and benefits to adoption envisaged.

Online interviews were completed by adults who have heard of Virtual or Augmented Reality in Australia, Brazil, China, Germany, Japan, The Netherlands, United Kingdom and the United States of America between 2nd-10th March 2017.


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