To understand consumer attitudes to AR & VR, we surveyed 16,000 consumers, across 8 global markets. We looked at the current state-of-play for VR across global retail, digital content and video games, and travel and airlines – including how consumers could purchase goods or services within a virtual world.
The results may surprise you! Not only how consumers want VR incorporated into their shopping experience, but how there’s a huge difference in adoption levels across different markets.
‘The 360 consumer – how VR is reshaping the buying experience’ is one report, your business can’t afford not to read. To get the full report – simply complete the form.