Insight Article

Shopping behaviour in Australia: Millennials v Baby Boomers

Australia is one of the most financially engaged economies in the world, with a population of over 23 million and an economy worth over $1trillion.

8 Nov 2016

But how does age and gender and affect how shoppers pay online? Find out with our latest interactive report.

We've taken a look into the shopper landscape in Australia to find out how the two biggest consumer age groups, Millennials and Baby Boomers, are alike and differ when it comes to buying online.
In this report on Australia we offer:

  • Snapshot of the market
  • Shopper buying trends – Millennials and baby Boomers
  • Top tips for targeting different buying groups
  • How to engage with shoppers across the wider UX
  • And more!

Download the report

8 Nov 2016