Asia’s increasing urbanisation, wealth and a growing middle class represent an exciting growth opportunity for those who can get their operational strategy right. However, with the potential for reward also comes risk. Companies seeking to do business in Asia must surmount considerable obstacles, from the logistical to the political.
We researched these issues as well as other fast-moving factors in retail, with more than 100 leading retailers in Asia. In this report which was produced in partnershio with WBR, we discover how retailers are responding to the rapid evolution and expansion of the Asian eCommerce market.