Insight Article

Online Payment Journey - Airlines


8 Apr 2015

All about Airlines

Worldpay has conducted research to discover what customers expect from the online payment experience in 14 countries across the world.

There are seven stages in the online payment journey – the homepage, shopping basket, user profile, payment page, error handling, confirmation and support. Customers start thinking about paying for their purchase far in advance of reaching the payment page, and a solid payment strategy is important for every website.

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8 Apr 2015