North America eCommerce
Worldpay’s e-Commerce division has been operating in North America for more than 8 years. With our regional headquarters in San Francisco, we are ideally suited to assist medium to enterprise class businesses navigating the complexities of global payment markets. Our North American headquarters supports hundreds of eCommerce companies such as Google, Expedia, and Airbnb across a variety of vertical markets including retail, digital content, and travel.
The local team is comprised of many of the best and brightest in the North American payments industry, and offers world class support across commercial and operational functions. Led by General Manager, Casey Bullock, our team of 60 have over 100 years of combined payments experience in the region.
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North America – Payments Landscape
When it comes to e-Commerce, the United States continues to be one of the super powers in the global market! Second only to China, the United States’ e-Commerce market was worth US$606 billion in 2016. Looking forward, the market is expected to see almost 30% growth over the next 4 years.
Mobile commerce is expected to drive a lot of this growth – as we predict a 57% increase from 2016 to 2020 in the United States.
Canada, on the other hand, is a different situation. Although the market in Canada is much smaller, it is expected to see higher e-Commerce growth (up 41.8% over the next 3 years).
North American Payments Trends
Traditional cards dominate in North America; however, Canadians are more likely to purchase via a credit card than their American equivalents (who lean more towards debit cards).
There is change on the horizon. By 2020, we expect e-Wallets to become North America’s preferred payment method. As Apple Pay and Android Pay become more widely available, 27% of all e-Commerce transactions will be made via e-Wallets (up from 19% in 2016).
Bank Transfers are also expected to increase – up from 7% in 2016 to 11% in 2020.
Both increases will come at the expense of traditional credit and debit cards – whose combined share of e-Commerce transactions will fall from 59% to 41%.
With much of the region’s growth coming from mobile, it’s key that e-Commerce businesses optimise their mobile payment journey. Otherwise they are likely to miss out on this trend as consumers abandon difficult mobile payment experiences.
Casey Bullock, General Manager, North America, Worldpay eCommerce
“Our goal is to provide enterprise class service to our clients while supporting the health and wellbeing of our staff. Collaboration plus innovation equals results.”
Interested in other markets?
As well as supporting e-Commerce payments in both the United States and Canada, we operate in over 146 markets across the globe.
Our annual Global Payments Report covers these markets in more detail.
The Latest News from North America
Find out more about Worldpay Global eCommerce in the region.