As a percentage of total spend, e-Commerce in China is still relatively small. Despite this, it’s the world’s biggest e-Commerce market – worth US$1.26 trillion – and is set to grow to almost US$1.785 trillion by 2020.
With Internet access still at relatively low levels (61%) – most e-Commerce activity is centred in the main urban areas. However, rural e-Commerce is growing, with companies such as Alibaba Group investing in ‘rural hubs’ where they teach locals how to shop online.
China can probably be defined as a ‘market of idiosyncrasies’. From a digital perspective – most operators are unique to the market. Google is banned: Baidu is the main search engine. Weibo is the equivalent to Twitter, and Youku is the main online video platform. China even hosts the world’s largest online shopping event: China Singles’ Day.
So, although it offers huge opportunities – China does also present unique challenges for businesses looking to enter the market. Luckily we’re here to help.
China Payment trends
It’s probably no surprise that China’s preferred payment methods are unlike any other market. eWallets (such as Alipay and Tenpay/WeChat Pay) are huge – taking 65% market share. WeChat – the messaging app - is also popular – with WeChat Pay allowing customers to purchase within the app.
Unlike the West, Credit Card payments only account for 10% of e-Commerce payments in China. Even the most popular card schemes are different – with UnionPay dominating the market (99% market share). Visa and MasterCard, on the other hand, only account for 3% of e-Commerce card payments. But Card Schemes are expected to grow over the next few years.
Mobile commerce is also growing rapidly in China. Between 2017 and 2018, mobile payments grew by 32% - and we predict this will continue. So its key online businesses offer a mobile-optimised, simple and fast check-out process.
Philip Shi, General Manager, Worldpay E-Commerce China Worldpay
“In this highly competitive and fast growing market, we continue to offer the best in payments for our merchants in China”
The Chinese Opportunity
We currently support e-Commerce payments in China and all other major markets in the region, including: Australia, India, Japan, Hong Kong, Malaysia, and Singapore.
Chinese Payment Preferences
If you’re unfamiliar with any of the popular payment methods in China...