Brazilian businesses set for Black Friday boom

Shopping festival grew by 39 percent year-on-year, according to Worldpay.

23 Nov 2018

SAO PAULO, November 22, 2018 – Worldpay, Inc. (NYSE: WP; LSE: WPY), a global leader in the payments technology industry, is predicting the biggest Black Friday ever for Brazilian businesses. New data from the payments processor reveals that eCommerce spend during the shopping festival grew by 39 percent year-over-year.

An analysis of spending data during the 2017 event revealed that more and more sectors are capitalising on the Black Friday phenomenon. While retailers, the traditional winners over the shopping weekend, saw the value of sales surge by 28 percent compared to the previous week, new sectors are also benefiting from the shopping boom. Last year, spending on flights surged by 37 percent, while video game downloads were up 48 percent on the previous week.

The payments processor is expecting Black Friday to be a bumper sales day for Brazilian businesses 2018, as consumers look to bag themselves a bargain on everything from Christmas gifts to travel bookings.

As the Black Friday sales rush continues to grow, companies must be prepared for an increased demand in parcel deliveries, with the correct technologies in place. In future years, robots are likely to be relied on more heavily. Shoppers in Brazil are increasingly open to the concept of receiving drone deliveries and making payments via autonomous technology, according to research released by Worldpay earlier this year – with 52 percent of consumers comfortable with drone delivery.

Juan D’Antiochia, general manager for Latin America at Worldpay said: “It is exciting to see how quickly Black Friday is expanding beyond the tradition realms of retail, with eager shoppers on the tip of their toes ready to grab a bargain.

“As major shopping days continue to grow, merchants will need to experiment with new ways of innovating their supply chain capabilities to keep pace with demand. Over the coming years, the use of robots and drones will likely become commonplace, as consumers become increasingly comfortable with non-human interactions, and demand instant gratification when purchasing products. Brands that tap into the autonomous trend, and offer faster and more convenient deliveries, will be the ones that thrive in the competitive retail landscape.” 

About the data

Figures quoted are according to Worldpay’s Global Enterprise eCommerce transaction data for businesses in Brazil on Black Friday 2017 vs 2016.

The Drone Pay research was compiled in partnership with Opinium and interviewed over 20,102 consumers about their opinion on the Internet of Things and drones. Research was conducted in 10 markets – Australia, Brazil, China, Germany, the Netherlands, Spain, Sweden, Singapore, the UK and USA. 

About Worldpay

Worldpay, Inc. (NYSE: WP; LSE: WPY) is a leading payments technology company with unique capability to power global Omni-commerce. With an integrated technology platform, Worldpay offers a comprehensive suite of products and services, delivered globally through a single provider. Worldpay processes over 40 billion transactions annually, supporting more than 300 payment types across 146 countries and 126 currencies. The company is focused on expanding into high-growth markets and customer segments, including global eCommerce, integrated payments and B2B. 


For more information, please contact:

Worldpay, Inc.

Carolina Libardi, Gerente de Marketing

carolina.libardi@worldpay.com

+55 (11) 4369-5719

Golin

Mara Moraes

mmoraes@golin.com

+55 (11) 3531-4985

23 Nov 2018