Americans predict drone delivery ready to take off
Worldpay unveils Drone Pay proof-of-concept, demonstrating the future of consumer drone delivery
CINCINNATI, July 24, 2018 – Today, Worldpay unveiled a prototype design that could help pave the way for drone delivery around the world. According to new data from Worldpay on U.S. consumers’ feelings around drone technology, Americans believe that drone deliveries will take off in the next two to five years. With these high consumer expectations, Worldpay’s Drone Pay prototype is turning this concept into reality.
Worldpay’s Drone Pay proof-of-concept uses EMV contactless* payment card technology to verify the identity of the recipient, ensuring a parcel is delivered to the right person at the right address. This technology is embedded into a drone landing pad, which is issued to the customer in the form of a doormat. When the drone lands to drop off the package, the card details stored within the doormat are read automatically. If the information matches that of the correct recipient, the parcel is released.
Drone technology has generated a significant amount of buzz, so while consumer awareness is high, very few have had the chance to see a concept like Drone Pay in action. However, consumers already have beliefs on how this new technology should be used and its biggest benefits – especially Gen Z:
- Item Comfortability: It seems like consumers are more comfortable getting their family pet’s toys and food flown to them than they would their own groceries. According to Worldpay, over half of respondents would be comfortable having clothing/apparel, non-perishable groceries and pet supplies delivered via drone – compared to fresh produce/meats (28 percent) and electronics over $100 (25 percent).
- Verification Preference: The majority of U.S. consumers would prefer to enter a code/PIN (73 percent) or a chip-enabled card (61 percent) as a security measure to validate a drone delivery and prevent parcel fraud, as opposed to biometric verification methods like voice recognition or iris scan.
- Gen Z’s Drone Appreciation: Gen Z has a clear fondness for drone technology as 71 percent would like to have items delivered via drone. They also have a greater trust in drone delivery than other generations and are the most comfortable in what items would have delivered by a drone – with 73 percent comfortable getting their takeout food flown to them.
Worldpay’s prototype demonstrates how drone technology could help meet these preferences and the expectations of consumers in the U.S. and across the globe – especially younger consumers who are clearly eager to utilize this type of technology when shopping online.
“As eCommerce continues to grow, consumers are receiving more and more packages, and Worldpay’s Drone Pay is a great example of how drone technology could simplify the process,” Greg Worch, VP, Head of eCommerce Sales, North America. “Almost two-in-five consumers have deliveries arrive at their homes once or more a week, so drone delivery has huge potential to reduce congestion and pollution along with enabling faster delivery for customers.
Because of logistical and regulatory hurdles, it will take time before drone delivery is widely implemented or adopted. However, payment technology will play an important role in addressing the recipient verification hurdle and preventing parcel fraud. It will be exciting to see the new ways in which drone delivery could help retailers innovate their fulfillment capabilities even further.”
You can watch a demo of the proof of concept here: https://www.vantiv.com/about/newsroom/americans-predict-drone-delivery-is-ready-to-take-off
* EMV stands for Europay, MasterCard and Visa, and is a global standard for credit and debit cards that uses computer chips to authenticate (and secure) chip-card transactions.
About the Data
Worldpay partnered with Socratic Technologies to conduct research on consumer sentiment toward drone technology and drone deliveries. To conduct this survey, Socratic polled 507 consumers over the age of 18 across the United States. The survey was conducted online in the month of July. Worldpay regularly works with Socratic in an effort to bring the latest data on consumer trends in payments and technology.
About Drone Pay
Drone Pay is a prototype technology developed by Worldpay’s innovation team to understand how payment technology can be used to create more secure delivery and fulfilment for online retailers, whilst also adding an additional layer of buy authentication.The proof of concept uses EMV contactless payment card technology to authenticate the identity of the recipient. The technology is drone agnostic, and simply clips onto the drone model. The original drone remains unaltered.
Worldpay, Inc. (NYSE: WP; LSE: WPY) is a leading payments technology company with unique capability to power global integrated omni-commerce. With industry-leading scale and an unmatched integrated technology platform, Worldpay offers clients a comprehensive suite of products and services globally, delivered through a single provider.
Worldpay processes over 40 billion transactions annually through more than 300 payment types across 146 countries and 126 currencies. The company’s growth strategy includes expanding into high-growth markets, verticals and customer segments, including global eCommerce, Integrated Payments and B2B.
Worldpay, Inc. was formed in 2018 through the combination of the No. 1 merchant acquirers in the U.S. and the U.K. Worldpay, Inc. trades on the New York Stock Exchange as “WP” and the London Stock Exchange as “WPY.”
Visit us at www.worldpay.com.