Pub takings set to soar on Six Nations ‘Super Saturday’
St Patrick’s partygoers meet rugby revellers as Ireland go for grand slam glory
London, 14th March 2018 - Worldpay is predicting a bumper weekend for Britain’s pubs and bars, as England take on Ireland on Six Nations ‘Super Saturday’.
Worldpay’s card transaction data from England’s clash with Wales earlier in the tournament saw pubs rake in £3.5 million during the match, with drinking establishments across the UK 25% busier than a usual weekend. Stroud was home to the UK’s most fervent fans, with afternoon takings in pubs across the city surging by an incredible 488%.
Landlords in London can also look forward to a welcome boost this weekend. Sporting fans in Fulham can claim to be the capital’s biggest boozers, splashing out 126% more in local pubs and bars compared to an average weekend, while watering holes around Twickenham stadium were 83% busier on match-day.
Although England have missed out on the coveted title this year, an Irish grand slam win will mean big business for the capital’s pubs. London is home to one of the biggest Irish population outside of the Emerald Isle, and with hordes of Irish fans travelling to Twickenham for their final fixture, businesses across London could benefit as St Patrick’s Day parties meet championship celebrations.
But not everyone has been gripped by the fortunes of the home nations. The Six Nations was a bit of a no-show in Nottingham, where pubs actually saw takings drop by 10% during England’s match against Wales.
Commenting on the data, Steve Newton, Executive Vice President, UK and Europe of Worldpay said: “The Six Nations is always a busy period for pub owners, and for some businesses, the tournament can be more important than Christmas. Although England fans will be disappointed that this was not our year, there is something quite fitting about Ireland going for grand slam glory on Paddy’s Day, and we could see a “double whammy” effect which contributes to an extraordinary evening of celebrations.”
“The enormous boost to business shows that if bar staff across the country are ready to manage the masses, they can truly benefit from big sporting occasions and events. Arming
1Calculation is based on assumption that total sales processed by Worldpay on Saturday 10th February 2018 equate to 40% of total UK card transactions that day
2Analysis of Worldpay UK card transactions Saturday 10th February vs Saturday 27th January
staff with mobile point of sale devices to offer table service for large groups on match days and ensuring that terminals are contactless enabled can help reduce the pressure on the bar at peak times.”
About the data:
Analysis of UK card transaction processed by Worldpay across the pubs & bars sector, on 10th February 2018, compared to 27th January 2018.
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