North East tops New Year’s Eve Party Spend, while Midlands opts for a night in
- NYE a damp squib for West Midlands pubs with takings down 12%
- Revellers in North East boost local bars’ takings to 37%
- Book early for a meal in Scotland where restaurants will be 240% busier than normal
People living in the North East are the UK’s biggest New Year’s Eve partiers, according to the latest data from Worldpay.
Analysis of UK card transactions on 31st January 2015 suggests that North East pubs, including those in Newcastle, could see takings surge by 37%* compared to an average night, significantly higher than the 6% overall rise in card spending expected in UK pubs on the night. The Welsh (28%) and people from the South East of England (16%) were the second and third most likely to go to the pub on New Year’s Eve.
North East residents are also more likely to go out for a meal on New Year’s Eve, with Worldpay’s data showing that the region’s restaurants could be more than 73% busier than normal on New Year’s Eve. Dining spots across the North West will also be busy, with takings up 54% compared to an average night.
According to Worldpay, revellers could spend upwards of £54 million on cards in pubs and restaurants on New Year’s Eve. But if a night out on New Year’s Eve is not your thing, then head to Birmingham where it appears you’ll be in good company.
Worldpay’s data also suggest that New Year’s Eve pub takings across the West Midlands could be DOWN by as much as 12% compared to an average night. Bars in the East of England could also face a disappointing evening, with Worldpay’s data suggesting an 8% drop in spending on 31st December.
James Frost, Chief Marketing & Commercial Officer, UK Worldpay said: “Few other evenings divide opinion as much as New Year’s Eve and our data reveals a contrasting picture across the country.
“While it looks like more people across the West Midlands prefer to stay in, meaning landlords may end up raising a midnight toast with just a few locals, it’s safe to say that anyone looking to grab a seat in a Newcastle bar should get there early. I’ll keep you guessing as to which option I like the sound of most.”
About the data
*Calculation is based on the assumption that total sales processed by Worldpay on 31st January 2015 equate to 40% of total card transactions over that period
**Research conducted by the Post Office
Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to over 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world. Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types.
Worldpay UK has more than 40% market share in the UK and helps businesses of all sizes sell more to their customers by accepting card payments in-store, online, via mail or telephone, and on the move. www.worldpay.com/uk