Online donations set to treble in build-up to London Marathon
LONDON – 20th April 2016 – Ahead of the 2016 London Marathon this weekend, data from Worldpay, the global leader in payments, has revealed that the number of online donations are set to treble this week, as runners attempt one final push before the fundraising finishing line.
Worldpay’s figures from the 2015 race show that the surge in donations starts two weeks prior to the event, and reaches a climax two days before, when the volume of transactions increased threefold compared to an average week. Data from last year revealed that friends and family are also at their most generous on the Friday before the race, with the average donation value up to 27% higher than previous weeks.*
Kevin Dallas, Chief Product Officer, Global eCommerce at Worldpay said: “Britons are renowned for their extremely generous nature when it comes to donating, with the London Marathon inspiring runners every year to raise money for charity. Last year, the London Marathon broke the Guinness World Record for the ninth successive year, raising a whopping £54.1 million.**
“Fundraising sites such as Virgin Money and Just Giving are making it easier than ever for people donate online and on their mobile, whilst social media is helping to boost donations by notifying users in the run-up to the event, which explains why we witness such a substantial uplift two days before. With more and more charities integrating online payments, we can expect fundraising efforts to continue breaking records in 2016 and beyond.”
* Figures refer to customer transaction data during the two week period commencing 11th April 2015 and are compared to the two previous weeks.
** Source: Virgin Money London Marathon: London Marathon sets new charitable fundraising record
For more information please contact:
The Worldpay eCommerce Press Office: WorldpayeCommTeam@Golin.com
About the data:
Figures quoted are according to eCommerce payment transactional data for Worldpay’s online charity customers during April 2015. In 2015, Worldpay processed 13.1bn transactions for more than 400,000 customers.
Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to over 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world.
Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types, by providing an end-to-end service including acquiring, treasury, gateway, alternative payments and risk management, all via a single integration to Worldpay.
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