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Technology & innovation in retail: Who’s really ahead? Luxury v Mid-Market

It’s often thought that luxury brands are slow to embrace new media, technology and digital innovation. But is this really true?

We surveyed 100 luxury brands and mid-market retailers in key markets throughout Europe to find out how technology and innovation plays a role brand strategy.

We’ve identified the key market differentiators between luxury and mid-market retailers to learn where the industry is headed and who’s leading the way in eCommerce.

We examine:

  • Luxury and mid-market brand perceptions towards technology and innovation in retail
  • Who’s leading the pack and who’s fallen behind
  • How luxury retailers are using tech and innovation now and where it can take retail in the future
  • What both luxury and mid-market retailers can learn from one another


Technology Innovation in Retail

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