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Delivery: get it quicker or get it cheaper?

Quicker or cheaper? Pay for next-day delivery or wait and get it delivered for free? These are the dilemmas that confront countless consumers, so knowing the answers can be invaluable for a retailer.

We surveyed consumers about a particular scenario and the results showed they would rather play the waiting game and have no delivery charge. In this scenario, when deciding which retailer to choose from, almost three-quarters of respondents (74.5%) would rather wait longer than pay the extra delivery fee with a specific retailer. Older generations were particularly unwilling to pay.

The overarching reason for consumers wanting speedy delivery is simply that they want the item quickly. 93% of consumers said it would be very or somewhat convenient to be able to select a one-hour delivery slot.

The overarching reason for consumers wanting speedy delivery is simply that they want the item quickly. 93% of consumers said it would be very or somewhat convenient to be able to select a one-hour delivery slot.

When it comes to the delivery of their products, retailers need to be aware of a general unwillingness to pay a delivery charge, particularly among older customers. At the same time however, there remains an appetite for speedy delivery and instances when consumers are willing to pay for it. The obvious importance of getting fresh food items is one such example. Arguably more important than fast delivery is being able to offer a specific timeslot – something that is highly valued.

Read the full Consumer Behaviour and Payments report  here