When it comes to promoting small businesses, the most successful business owners and entrepreneurs engage their audiences in unique ways by taking advantage of new social media trends and tools.
In 2015, Facebook introduced a new live streaming video feature for users and businesses called, Facebook Live. On average, Facebook users spend 3x more time watching a Facebook Live video than videos that were previously recorded. That’s because Facebook ranks Live videos higher in News Feed, so streaming live video helps brands gain visibility and engage with more fans when compared to other types of posts.
Promoting your business with Facebook Live is an easy way to build your brand, connect with followers, and engage with audiences in a new and creative way.
Here are a few tips and tricks to help get you started and make your first Live video a success:
1 - Make an Announcement
You can use Facebook Live to announce big news like a new store opening, new items on your shelves, or a new dish on your menu. Product demos are especially popular and give you a chance to create demand ahead of time.
2 - Go Behind the Scenes
Giving an inside look at your business can create strong connections with your customers before they even step into your store. Show them how you work, tell them about your expertise and what makes your business special.
3 - Recruit or Interview Employees
Video is a more personal and engaging way to showcase your company culture, employee benefits, and attract the right talent for your business. It’s also a great opportunity for candidates to showcase their talents and make a good impression during an interview.
4 - Use it to Answer FAQs
Social media is a blessing when it comes to answering common questions. Live videos give you a chance to answer common questions all at once instead of doing this 1:1.
5 - Announce your video ahead of time
The best way to get viewers to tune in is to tell your fans you’re planning on going Live ahead of time. Create one or more posts announcing when you’ll be live streaming at least 24 hours ahead of time.Post multiple times the day of to remind fans when to watch. You can even create a Facebook event to invite people to the Live video, and to get an idea of how many people are interested.
6 - Stand out, be creative
The top performing Live videos are the ones that are informative, educational, and entertaining. The same way Google favors quality content in their search results, Facebook has ways to minimize the visibility of less popular content.
7 - Write a catchy description
A great description will capture people's attention and help them understand what your broadcast is about. To understand the impact of descriptions, think about how important a blog title is to attract readership.
8 - Broadcast for longer periods of time
Facebook recommends going live for 10 minutes minimum to increase the chance of your video being discovered and shared with friends. You can stay live for up to 90 minutes at a time, so you can take your time.
9 - Promote your other digital assets
Beyond promoting an upcoming event or your physical store, use Facebook Live to drive traffic to your website or other social media accounts like Snapchat or Instagram. Tough Mudder, the endurance event series, does a great job promoting their training program during their Live videos.
10 - Leave time for Q&A at the end
Q&As are another great way to make your live video more engaging and personal. When answering, make sure to call the person asking the questions by their name.
Spending time on Facebook Live can feel like a chore when you have little time to run your business, but it’s one of the least expensive and most efficient way to promote your livelihood. Consistent and quality content is key to keeping your audience engaged, your brand top-of-mind, and your investment worthwhile. With these tips and tricks, you’ll be able to show customers how your business is different and how you can help them.
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About the Author
Romu Gaboriau is a Digital Marketing Manager at Worldpay US. In addition to working with successful startups, Romu has been using Inbound Marketing expertise with clients of all size in diverse industries to deliver long-term. Passionate about user experience, social media, and marketing innovation, Romu has been able to use my international background to create unique marketing visions. French is his native language and dedicated is his state of mind.