Social media tips for SMBs

October 12 2017

Author: Natalie Jacks

If you own a small business, you need to have a social media presence.

These days, businesses have to have at least some kind of social presence to establish legitimacy. Getting started with social media isn’t as hard as it seems. Here are a few tips:

  1. Start small, and then grow: Don’t make your social media goals so big and broad that they’re unattainable. Be realistic. Once you hit your initial goals, try raising the bar and reaching for something higher.
  2. Focus on a few networks: Many small businesses make the mistake of trying to manage too many channels at first, and spread themselves too thin. When you’re first starting off, try to establish a social presence on a few major networks, and then add more.

“Planning, creating, scheduling social media content and having conversations with potential customers takes time. If you sign up for every social media channel under the sun, you will be spreading yourself too thin and your content will perform poorly” -Danica Benson, Marketing Communications Manager at RivalIQ, @RivalIQ

  1. Listen to your customers rather than promote: Too many businesses only use social media to promote their brand. Follow keywords, respond to messages, and listen to what your customers are saying online. Respond and use their feedback to create more informed marketing campaigns. Your customers will appreciate it, and it will help distinguish you from your competitors.
  2. Use colorful visuals: When setting up your social profile pages, use high-resolution images of your company logo and brand. Create a unified look to tie all your pages together. Also, including colorful visuals with your social posts can help increase readership of content by 80%.

  1. Optimize your content for social sharing: Add links to your social media profiles to your email marketing emails, your website, etc. Include social share icons in your blog posts so people reading your content will be inspired to share.
  2. Be patient: Social media marketing takes time. Don’t try to take shortcuts by buying followers or likes. That will only hurt you in the long-run. Just keep sharing relevant, high-quality content with your audience and you’ll be sure to have success!

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About the Author

Natalie Jacks is the Content Marketing and Social Media Manager at Worldpay. Natalie is experienced in developing social media and content marketing programs for high-growth B2B technology companies. Through the effective use of original content and social media marketing, Natalie helps companies drive thought leadership, generate business, and turn loyal customers into fans.  

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