Lessons learned from restaurant apps

June 27 2017

Author: Natalie Jacks

Considering launching your own restaurant app? Keep these top takeaways in mind.

It’s easy to see why big-name restaurants – such as Starbucks and McDonald's – have been quick to adopt mobile ordering and payment apps. Not only can restaurant apps raise customer satisfaction through faster speed of service, they also stand to increase restaurant sales and efficiency.

With customer orders handled in-app, restaurant staff are freed up to focus their time on other tasks, like cooking delicious food. Perhaps even more importantly, customers who use the mobile app to order and pay ahead can help boost the number of orders a restaurant can process – making it a win-win for both restaurants and their customers.

Before debuting your own restaurant app, however, make sure to beef up security.

Mobile app users have fallen victim to cybercrime on more than one occasion. In India, McDonald’s delivery app leaked personal information from more than two million customers. Starbucks app users have also faced their fair share of security issues. Following frequent attacks in 2015, Starbucks customers are once again the target of cybercriminals looking to take over mobile app accounts.

In addition to emphasizing security, you should also consider the importance of keeping restaurant staff up to speed on mobile ordering and payments. Apps often shift employee focus from in-store customers to those who order online, bringing busy restaurants to a standstill. During the first quarter of 2017, 1,200 Starbucks locations received at least 20 percent of their peak hour transactions from customers using mobile order and pay. Due to the constant wave of online orders, in-store wait times skyrocketed, eventually causing some walk-in customers to leave.

By working with Worldpay, you can avoid running into these security and employee education issues. From integrated fraud and risk management to compliance, we provide the tools to increase transaction success and protect your customers. In addition, our relationship managers help you optimize your business and adapt to change, meaning your staff won’t be caught off guard when it comes time to prepare both online and in-store orders.

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