Most companies assess what consumers want instead of what they need. A major aspect of being innovative is the ability to look ahead and identify what the consumer needs before they know they need it. The concept of innovation challenges companies not only with predicting needs and developing solutions, but also with how to take those needs and satisfy them in real life.
Our VP of Innovation and Design, Joe Kleinwaechter, sat down with Atlanta Tech Edge to discuss the process of innovation and how to build a pipeline for growth and success.
For more updates on innovation, follow us on Twitter. For more thoughts from Joe, watch his interview on how Worldpay US is working with developers to gain insight into the payments technology of tomorrow.