With more than 33,000 industry leaders and professionals in attendance, we took note of three top trends we anticipate seeing more of in 2017.
Stores as an experience
As mobile commerce grows in popularity, brick-and-mortar stores are tasked with transforming physical spaces to meet the needs of today’s consumers. To get shoppers off the internet and into these locations, retailers are adopting experiential business models that double as a source of entertainment for their customers.
Artificial intelligence and virtual reality
To fill the need for entertainment at brick-and-mortar locations, retailers are investing in virtual reality technology, such as headsets that allow users to design the interior of their home before purchasing physical furniture. For e-commerce, chatbots that react to customers in real-time are beginning to populate the websites of retailers of all sizes.
Omni-channel retailing appears here to stay, with many retailers now adopting some form of the cross-channel business model. At the show, we shared how Worldpay Total simplifies payments across sales channels by combining point-of-sale, integrated payments and acquiring into a single integration point.
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