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How to boost business during Tax-Free Weekends

July 21 2016
Stores can implement practical marketing strategies to help increase sales during the holiday.

Every summer, before the school year begins, participating states schedule a Tax-Free Weekend where consumers can shop at retail stores and receive tax exemptions on select items. Aimed to help families stock up on back-to-school gear, typical tax-free items include school supplies, clothing, computers, books and footwear.

During this bustling shopping season, retailers in 17 select states should take advantage of eager consumers and actively promote how people can shop their tax-free merchandise.

Stores can implement practical marketing strategies to help increase sales during the holiday, including:

  • Advertising the dates and items of your state’s Tax-Free Weekend through social media posts, email marketing and on the company website or blog.
  • Strategically featuring your business’ specific tax-free products both in a storefront display and on the homepage of the store’s website.
  • Being prepared to accept any customers’ preferred payment method, including credit cards, gift cards, mobile wallets, online payments and more.
  • Providing back-to-school checklists and suggested items for customers as they enter the store.
  • Getting ready for increased in-store and online buying traffic with advanced payment processing tools such as mobile & tablet point-of-sale, card machines and online shopping carts.

Don’t miss out on an opportunity to increase your sales and help community members benefit from Tax-Free Weekends. Search to see if your state is participating and what merchandise your business should be promoting.

State

Dates

Tax Free Items

Alabama

August 5-7

clothing, computers, books, school supplies

Arkansas

August 6-7

clothing, school supplies

Connecticut

August 21-27

clothing and footwear

Florida

August 5-7

school supplies, clothing, computers

Georgia

July 30-31

school supplies, clothing, computers

Iowa

August 5-6

clothing

Maryland

August 14-20

clothing & footwear

Massachusetts

August 5-6

clothing & footwear

Mississippi

July 29-30

clothing & footwear

Missouri

August 5-7

clothing, computers, school supplies

New Mexico

August 5-7

clothing, computers, computer equipment, school supplies

Ohio

August 5-7

clothing and school supplies

Oklahoma

August 5-7

clothing

South Carolina

August 5-7

clothing, school supplies, computers

Tennessee

July 29-31

clothing, school supplies, computers

Texas

August 5-7

clothing, backpacks, school supplies

Virginia

August 5-7

clothing, school supplies