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Recap: Retail’s BIG Show 2016

January 28 2016
Last week’s conference in New York kicked off the 2016 retail year in a BIG way. The National Retail Federation’s (NRF) 105th annual BIG Show drew more than 35,000 industry leaders and professionals and 560 exhibitors.

The event had a rock-star roster of keynote speakers and presentations, offered hundreds of breakout sessions, showcased cutting-edge technologies, previewed the hottest trends and explored the future of the retail industry.

In case you missed it, we’ve recapped some of the show’s biggest highlights below:

  • VR-commerce: After e-commerce and m-commerce, what comes next? Retailers think virtual reality commerce (VR-commerce) may be the next frontier. While still in its experimental stages, VR-commerce is gaining momentum. BIG Show presented the leading technologies and analytical tools for virtual reality shopping experiences. Live demos displayed the potential to create a virtual grocery store or shopping mall anytime, anywhere. Retailers believe the convenience and intuitive user experience have overwhelming potential to boost sales.

 

  • Reaching customers on their terms: In this ever-changing digital landscape, retailers must stay agile and ready to adapt to win the final sale. Smaller, more nimble challengers are entering the retail arena eager to snatch the customers unhappy with their shopping experiences. This means merchants need to go above and beyond to engage and reach them. Modern-day shoppers want a seamless journey across touchpoints with relevant and personalized content every step of the way. This is no longer something “nice-to-have.” It’s a must.

 

  • Industry leading insights: Check out these quotes from some of the best minds in retail:

“Human interaction must disrupt our increasingly digital lives.”

– Marian Salzman, Havas PR North America

“Online is the new flagship.”

– John White, Fossil

“Consumers aren’t just buying things. They’re pulling the strings.”

–  Kees Jacobs, Capgemini

Mark your calendars for next year’s BIG Show: January 15-18, 2017. You won’t want to miss out!

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