London – 24th May 2016 – Following this weekend’s tense FA Cup Final, figures from Worldpay, the global leader in payments, reveal that British bookmakers experienced a 40%* increase in online transactions, as football fans got caught up in the excitement surrounding the match.
The build-up around the final saw betting peak two hours before the match, at which point Worldpay was processing 30% more bets than the average weekend.
This year’s final also saw a 20% increase in in-play betting compared to earlier weeks, with Worldpay processing up to 50 transactions per second just minutes after kick-off, highlighting the number of fans topping up their online accounts ahead of the live action. Worldpay’s figures reveal a second spike at the beginning of extra time, which no doubt led to a flurry of punters seeking to capitalise on bet in-play offers.
Interestingly, average transaction values during the match were 5% below average, suggesting that the FA Cup attracts more casual punters looking for a flutter on the big day.
Karl MacGregor, Vice President Gambling, Global eCommerce, at Worldpay said:
“As we have seen with the rise of in-play betting, online gambling is enabling fans to fully immerse themselves in the game, and react instantly to all the biggest sporting moments, whether that be Puncheon’s opening goal or Lingard’s late winner.
The ritual of predicting the outcome of the match in advance is no longer the mainstay. Sports betting is continuing to grow in what is offered and how it is offered, as today’s fans want access to an array of real-time betting opportunities from their device, like the next goal scorer, with immediate results. And the convenience and speed of online gambling makes it easier than ever for football fans to try their luck from their barstool or the stadium itself.”
*Figures refer to customer transaction data on 21st May 2016, and are compared to the previous weekend.
For more information please contact:
The Worldpay eCommerce Press Office: WorldpayeCommTeam@Golin.com
About the data:
Figures quoted are according to global eCommerce payment transactional data for Worldpay’s regulated gambling customers during May 2016, which include more than 150 of the biggest names in regulated gambling industry. In 2015, Worldpay processed 13.1bn transactions for more than 400,000 customers.
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