‘Just Eat Effect’ has Brits buying more meals online than ever before
The popularity of online food delivery services such as ‘Just Eat’ has Brits turning off their ovens and turning on their internet browsers in record numbers.
According to Worldpay, takeaway only businesses have also seen online sales leap by 22% in the past year, as ordering online becomes the default option for hungry Brits.
The restaurant sector as a whole has added 14% to online sale payments in the past year, with the proliferation of online delivery apps and services making owners add delivery to their dining options. This is not just reserved to the local takeaway either, with industry giants, such as Burger King, going online to take advantage of the ‘Just Eat Effect’.
Dave Hobday, UK Managing Director of Worldpay, said:
“This kind of thing is what the internet was invented for. By making the ordering process, simple, convenient and mobile, online delivery services have had an absolutely transformational effect on the takeaway market.
“Gone are the days of ringing the local takeaway, praying they’ve written down your order, and then scrabbling around for money to pay the delivery driver. Moving ordering and payment online has taken the pain away from ordering food, while making it relatively simple for a restaurant start a delivery service. It’s a win on all sides.”
For more information please contact:
Emily Lahey, Senior Communications Manager, Worldpay. T +44 (0) 203 664 5663
Tom Parker, Golin. T +44 (0) 207 067 0288
About the data
Figures quoted are according to Worldpay transactional data during February 2014 to February 2015. In 2014, Worldpay processed 44% of all UK card transactions (based on market data provided by the UK Payments Administration).
Worldpay is one of the world’s leading independent payment processing companies, with three operating divisions: ecommerce, US and UK.
As the leading payment processor in the UK and Europe, Worldpay helps businesses of all sizes sell more to their customers by accepting credit and debit card payments in-store, online, via mail or telephone, and on the move.
In 2014 we handled 44% of all card payments made in Britain, and processed over 10.7 billion transactions across the world. Our online payment options cater for over 200 payment types in over 120 currencies. www.worldpay.com/uk