After a tough run of customer-friendly results, Britain’s bookies will be hoping for a favourable boost from next week’s UEFA Champions League Final.
Data collected by global payments leader, Worldpay, during the 2014 Final between fierce rivals Real Madrid and Athletico Madrid reveals that the volume of transactions processed by Britain’s online bookies spiked by a massive 23 per cent on the day of the match .
The data also shows the extent to which football fans love to bet in-play, with transactions in 2014 continuing throughout the match and into extra-time. The Madrid clubs drew 1-1 after 90 minutes last year, which was a positive result for the industry and saw bookies benefit from thousands of additional bets being placed in extra-time. With an explosive Real Madrid quickly scoring 3 extra-time goals to eventually win 4-1, bookies would have had to give a little bit back to customers but were no doubt pleased with the overall result.
This year’s Champions League Final will be played between four-time champions. Barcelona. and two-time winners. Juventus. The match will be held in Berlin’s Olympiastadion on Saturday 6th June and is expected to draw 75,000 fans to the stadium, with an additional estimated 380 million viewers from 200 countries watching on television.
Alan Watson, Vice President of Gambling at Worldpay, said: “The Champions League Final is the biggest club match in the world. With these two famous teams set to put on a mouth-watering show, fans around the world are anxious to get a piece of the action and bookies will need to ensure they are ready to accommodate the impending spike in transactions.”
With both the Epsom Derby and Women’s French Open tennis Final in the afternoon and the UEFA Champions League Final in the evening, Saturday 6th June will be a busy day for watching and betting on the highest-quality sport.
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Tom Parker / Nitesh Khetani
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