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High Street to iStreet

As technology exerts an ever increasing influence on our day-to-day lives, the traditional high street finds itself very much on the front line. 

Today’s digitally driven consumers take for granted the ability to flit between in-store and online channels. And they want retailers to provide the same flexibility – regardless of their size.

As a true partner to small business owners across the UK, we’re committed to helping you make the most of this period of extreme change, providing the tools, insights and technologies to help you save time, reach new customers, and deliver the type of joined up retail experience modern shoppers want. 

As part of a national awareness campaign, we will be partnering with the Association of Town and City Managers to illustrate the impact technology can have in helping small business owners grow through this period of change.  

Meet Worldpay’s iStreet business ambassadors

Great Yarmouth, one of Britain’s struggling seaside towns, may be on the cusp of a revival thanks to a hardy breed of entrepreneurs who are turning to technological innovation in a bid for security and growth. 

Jetty Snacks

You might think that the catering industry has little to fear from the digital revolution, but I beg to differ. Whether it be stock control or logistics, marketing or social media; almost every aspect of my business is being impacted.

Kings Wine Bar

One thing I’m acutely aware of now is the need to boost the profile of my business online. We have a good flow of locals into Kings, but I think we’d benefit from greater visibility online to help drive passing trade from the influx of tourists to the area. 

Lady Penelope

Fast online payment is an essential part of modern life, making customer journeys swifter and simpler and I am keen to improve my booking and payment system but am drawing a blank. 

Blogs

Online business

There is a lot of noise in the news about the decline of the high street, but we strongly disagree. Clearly it’s changing, and we believe that the high street of the future will be connected by, not in conflict with, the internet.

A photo of Dave Hobday

As part of a national awareness campaign, we will be partnering with the Association of Town and City Managers to illustrate the impact technology can have in helping small business owners grow through this period of change. 

Related press releases

Worldpay Watchlist

Worldpay research has uncovered that both consumers (75%)1 and small business owners (60%)2  are deeply concerned about the diversity of Britain’s high streets in a new study released today.

Retail card payments

Britain’s High Streets face the greatest shake up in a century, with a third of small and independent retailers fearing they may no longer be relevant in a market being shaped more than ever by technology and changing consumer habits.

A map of britain

Technology is transforming the high street, and independent retailers need to evolve in order to meet with the demands of increasingly digitally driven consumers. But how well are retailers adapting in cities across the UK? How close are they to making the transition from high street to istreet.