The proliferation of smartphone devices has continued to grow, bringing with it new challenges and opportunities for merchants. As technology matures, customer expectations and behaviours have evolved, transforming the demand on mobile commerce. A mobile experience is no longer an optimised version of a desktop site, but a tailored platform based on the context of the user.
We conducted research with a selection of our top tier merchants, from across our focus verticals in digital goods, physical goods and ticketing, to discover how mobile behaviour and the perception of mCommerce has changed. From this research, we clearly identified five key elements for a winning mobile commerce strategy, and these elements are detailed in our Mobile Commerce Strategy whitepaper.
Fill out the form to download this free whitepaper.