Sons and daughters across the UK could fork out as much as £163 million* this weekend on flowers, jewellery, meals out and pampering spa days for their mums, according to data from payments processing company, Worldpay.
Worldpay’s analysis of consumer spending patterns in 2016 suggests florists could see takings rise 67%** this year compared to average in the week running up to Mothering Sunday, with Brits shelling out nearly £20 million* on blooms.
As doting offspring look to bag additional brownie points this weekend, Worldpay’s data reveals that many of us will do more than ‘say it with flowers’ in a bid to curry favour. Jewellers in particular look set to benefit from a 27%*** surge in last-minute spending this weekend, while bookings for extravagant spa sessions are expected to rise by 12%** this week. Meanwhile, restaurants are preparing for one of their busiest weekends of the year, after seeing their weekend takings jump 13%*** compared to average last year.
In a measure of who loves their mums the most, Worldpay found that in Northern Ireland spending on treats and gifts is up by nearly a fifth (19%)** compared to an average week, earning residents the title of the UK’s most extravagant offspring. Liverpudlians will also retain their place in mum’s good books, adding an extra 11%** to the coffers of key sectors covered by Worldpay’s spending analysis. Conversely, Worldpay’s data suggests that Londoners could be on the naughty step this Sunday, with spending on flowers and other treats up just 5.5%** during the week running up to Mothers’ Day.
Commenting on the findings, James Frost, CMO Worldpay UK, said: “When it comes to spoiling our mums, we’re seeing an arms race for affection emerge in certain parts of the UK. Not only are consumers splashing out on traditional presents like flowers and confectionary, we’re also seeing a healthy increase in demand for more lavish gifts, including jewellery and spa sessions.”
Frost continues: “Key sectors, notably florists and jewellers, can expect to be busier than normal throughout the coming days, but should also be aware that our data shows a tendency towards last-minute purchasing at the weekend. Store owners should plan for this, and can forget about a day of rest this Sunday. Leave that for the mums.”
About the data
*Calculation is based on sales processed on Mother’s Day weekend 2016 (05 Mar - 06 Mar), using total card transactions processed by Worldpay in salons and beauty shops, florists, health and beauty spas, hotels, jewellery and watch stores and restaurants. Total is based on the assumption that total sales processed by Worldpay in March 2016 equate to 40% of total card transactions over that period
**Calculation is based on an analysis of consumer spending patterns in UK towns and cities on Mother’s Day week 2016 (29 Feb - 06 Mar) compared to that during 22-28 Feb 2016 and 14-20 Mar 2016.
*** Calculation is based on an analysis of consumer spending patterns in UK towns and cities on Mother’s Day weekend 2016 (05 Mar - 06 Mar) compared to that during 27-28 Feb 2016, 12-13 Mar 2016 and 19-20 Mar 2016.
Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to around 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world. Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types.
Worldpay UK has more than 40% market share in the UK and helps businesses of all sizes sell more to their customers by accepting card payments in-store, online, via mail or telephone, and on the move. www.worldpay.com/uk
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