Wednesday 1st April 2015 – Data from Worldpay reveals Britain’s seaside resorts can expect a welcome boost to the local economy over Easter, with traditional hotspots including Blackpool and Bournemouth set to benefit the most from the long-weekend.
According to Worldpay, Britain’s leading payment processing company, amusement parks in family-friendly Blackpool saw card transactions rocket by as much as 451% over the Easter weekend in 2014, when compared to the average*. Local hotels around Blackpool also saw card payments rise by 51% during the four day period.
Meanwhile local tourist attractions in Bournemouth enjoyed a huge 75% spike in takings as families rushed to take advantage of the long weekend by visiting famous landmarks including the Oceanarium and Poole Harbour. The influx of tourists also benefits local hotels with card takings increasing by 31%, when compared to the average*.
Tourist attractions are also the real winners at Easter around the rest of the UK, as seaside businesses see a substantial uplift in British visitors enjoying holiday activities over the long-weekend. In 2014, Cromer and Skegness saw a 116% and 144% boost in card sales, when compared to the average*, whilst Blackpool and Whitby saw an increase of 94% and 55% respectively.
Revellers heading to Brighton and Bournemouth could add as much as 25% to the coffers of local pub and bar owners, while in Plymouth pubs could see takings rise by 30%, against the average. Restaurant owners in Margate and Whitby also saw takings rise by 46% and 38% respectively over the last Easter period.
Dave Hobday, managing director of Worldpay UK, said:
“Seaside towns have done well from the staycationing trend which emerged during the downturn, and according to some estimates, holidaying in the UK is now worth £15bn** to the UK economy. Our rekindled love-affair with the Great British seaside has given resorts an opportunity to regenerate, and attract a new type of clientele, from young families through to party-goers.
“Big spending tourists are a sure bet this Easter, so it’s important that local businesses do everything they can to stay ahead of the competition. Taking card payments, rather than relying on tourists to constantly count out their cash, will help businesses cope over the busy periods. Staffing and service levels also need to be at their best to make a good impression and hopefully ensure repeat visitors over the summer months.”
*Card takings over the Easter weekend in 2014 were compared with the average of card takings for the same four days in the previous four weeks.
**Travelodge survey 2014
For more information please contact:
Emily Lahey, Senior Communications Manager, Worldpay. T +44 (0) 203 664 5663
Tom Parker, Golin. T +44 (0) 207 067 0288
About the data
Figures quoted are according to Worldpay card transactions processed during March-April 2014 for amusement parks and aquariums, hotels, restaurants, pubs and bars, fast food, petrol stations, department stores, clothing and footwear, and tourist attraction businesses across the UK. Card takings over the four day Easter weekend have been compared with the average of the same four days for the previous four weeks. In 2014, Worldpay processed 44% of all UK card transactions (based on market data provided by the UK Payments Administration).
Worldpay is one of the world’s leading independent payment processing companies. The Worldpay Group has three operating divisions: ecommerce, Worldpay US and Worldpay UK.
Worldpay UK, the UK’s leading payment processor, helps businesses of all sizes sell more to their customers – by accepting credit and debit card payments in-store, online, via mail or telephone, and on the move. In 2014 Worldpay handled 44% of all card payments made in Britain.
Across the Worldpay Group, we process over 8.4 billion transactions every year, and our online payment options cater for over 200 payment types in 115 currencies. www.worldpay.com/uk