LONDON – 11th March 2015 – Brits love their mums twice as much as their partners – at least if spending on flowers and pub lunches is anything to go by. Figures from Worldpay show spending on treats and gifts on Mother’s Day make it the biggest Sunday of the year for hospitality industry workers and florists, dwarfing Valentine’s Day.
Worldpay’s analysis of 2014 spending across the UK hospitality industry shows restaurant owners and pub landlords saw their takings on Mother’s Day rise by more than 50% compared to average, by far their busiest Sunday of the year. By contrast, spending on romantic meals on Valentine’s Day caused spending to spike by a more modest 20%.
Mums also trump lovers when it comes to saying it with flowers. During the week of Mothering Sunday florists saw sales soar: on the Monday spending was 55 per cent above the yearly average; by mid-week this had risen to 112 per cent. On the Sunday itself, spending was a staggering 815 per cent higher than average Sunday sales. A few weeks earlier, in the run-up to Valentine’s Day 2014, sales peaked on 13th February at 324 per cent above average – less than half the rise seen for Mother’s Day.
Dave Hobday, managing director of Worldpay UK, commented: “I suspect Sigmund Freud would have had a field day if he’d had access to our data, but there’s a serious message here for the hospitality industry, which should be doing everything it can to cash in on an enormously profitable weekend.
“This is also the last major pay-day for florists before the Christmas rush. With our data suggesting most people leave it right until the last minute before choosing flowers for their mums, it looks like any florist not planning special opening hours next Sunday will miss out on a huge revenue opportunity.”
How to boost Mother’s Day sales:
• Go contactless – setting up for “tap and go” trade will help minimise Mother’s Day queues and ensure you never miss a sale at peak times.
• Get online – target last-minute shoppers, both in the UK and abroad, with deals and delivery discounts on flowers and gifts.
• Take telephone orders – make more from the shoppers who don’t live in your area, and encourage repeat orders from your existing customers.
• Reward loyalty – offer incentives for customers to come back again next Mother’s Day.
For more information please contact:
Emily Lahey, Senior Communications Manager, Worldpay. T +44 (0) 203 664 5663.
Tom Parker, Golin. T +44 (0) 207 067 0288.
Notes to editors:
About the graph:
Figures quoted are according to Worldpay UK transactional data from 2014. The top five busiest Sundays for UK pubs are based on the percentage uplift in pub sales on these five Sundays when to compared to average Sunday sales.
About the data:
Figures quoted are according to Worldpay UK transactional data in 2014. In 2014, Worldpay processed 44% of all UK card transactions (based on market data provided by the UK Payments Administration).
Worldpay is one of the world’s leading independent payment processing companies. The Worldpay Group has three operating divisions: ecommerce, Worldpay US and Worldpay UK.
Worldpay UK, the UK’s leading payment processor, helps businesses of all sizes sell more to their customers – by accepting credit and debit card payments in-store, online, via mail or telephone, and on the move. In 2014 Worldpay handled 44% of all card payments made in Britain.
Across the Worldpay Group, we process over 8.4 billion transactions every year, and our online payment options cater for over 200 payment types in 115 currencies. www.worldpay.com/uk