LONDON – 23rd January 2015 – Pubs, bars and off-licences across Scotland are set for a Burns Night boost this weekend as the country raises a toast to the Bard, according to Worldpay, the UK’s leading payment processing company.
Worldpay’s analysis of 2014 spending in Scotland reveals daily takings at off-licences in some parts of the country rose by as much as 65%* on Burns night compared to the first three weeks in January, as dinner party hosts stocked up on single malts to accompany the traditional haggis, neeps and tatties.
Pubs in towns and cities across Scotland also saw takings rise by up to a fifth**, with many landlords choosing to host specially-themed nights to mark the birth of Rabbie Burns.
Aberdeen topped the list with pub and off-licence sales rising 21% and 65% respectively. Burns Night spending in Glasgow saw pub takings increase by 16%, while off-licence sales were up by 27%. In Edinburgh, trips to the pub on Burns Night boosted trading by 19%, while at-home celebrations fuelled a 33% rise in off-licence sales.
Dave Hobday, Managing Director, Worldpay UK, said: “January is notoriously quiet for on and off-licence traders, so we’re seeing landlords and specialist retailers go all out to coax customers out of their post-New Year austerity with a wee dram or two in honour of Scotland’s greatest poet.
“It is estimated that celebrations around 25th January contributes more than £150million to the Scottish economy each year, and this hasn’t gone unnoticed South of the Border. Pubs right across the UK are now looking at Burns Night as a way to kick-start trading after the traditional post-Christmas lull.”
*Figures refer to off-licence retail sales in Scotland on Saturday 25th January 2014, and are compared to average transaction values for the sector on the three previous Saturdays.
** Figures refer to pub and bar sales in Scotland on Saturday 25th January 2014, and are compared to average transaction values for the sector on the three previous Saturdays.
For more information please contact:
Emily Lahey, Senior Communications Manager, Worldpay. T +44 (0) 203 664 5663.
Tom Parker, Golin. T +44 (0) 207 067 0288.
About the data
Figures quoted are according to Worldpay transactional data in Scotland during January 2014. In 2014, Worldpay processed 44% of all UK card transactions (based on market data provided by the UK Payments Administration).
Worldpay is one of the world’s leading independent payment processing companies. The Worldpay Group has three operating divisions: ecommerce, Worldpay US and Worldpay UK.
Worldpay UK, the UK’s leading payment processor, helps businesses of all sizes sell more to their customers – by accepting credit and debit card payments in-store, online, via mail or telephone, and on the move. In 2013 Worldpay handled 44% of all card payments made in Britain.
Across the Worldpay Group, we process over 8.4 billion transactions every year, and our online payment options cater for over 200 payment types in 115 currencies. www.worldpay.com/uk