WorldPay swipes top gong at Card & Payments awards

March 2012

As demand for alternative payments continues to gather pace with businesses and consumers alike, WorldPay has been celebrating the bestowal of one of the payment industry's most prestigious awards.

Anyone with overseas customers will testify to the fact that not all payments are the same. In the plastic heavy economies of the United Kingdom and United States, where just about everyone seems to have at least one card on them at all times, it can be easy to forget that just a short trip further east the market can be very different indeed.

In the Netherlands for instance, bank transfer scheme iDEAL enjoys much of the market share. German e-shoppers rely heavily on direct debits, and buyers in the Alipay-dominated Chinese market tend to use a combination of eWallets and cash on delivery.

For anyone trading internationally and looking to attract customers with a range of familiar payment methods, it can be tough to know where to start. Having the guidance of an expert that understands the market and can advise on which alternative payment schemes will work best for your particular business is essential.

It’s for that reason that we're thrilled that WorldPay has been recognised as a genuine leader in this field, picking up the award for 'Best Alternative Payments Programme' at the recent 2012 Card & Payments Awards.

Hosted by Gyles Brandreth on February 1st, the 2012 awards saw WorldPay shortlisted alongside four high-profile alternative payments competitors. Of course, there could only be one winner, and WorldPay took home the category prize. The judging panel commended the great work done by the company in making alternative payments available to businesses across the globe.

An integral part of WorldPay's success both in alternative payments generally and at the Card & Payments Awards originates in the company's acquisition of Envoy Services during 2011. Envoy, which joined the WorldPay group of companies in May last year, specialises in helping businesses gain access to a wide range of localised payment and collection services from some of the world’s most diverse markets.

Since then, the team here has been hard at work integrating Envoy's services into WorldPay's Corporate Gateway service.

Philip McGriskin, WorldPay's Chief Product Officer is thrilled with the rapid progress made since Envoy joined the family. "The integration of the Envoy capability into the WorldPay portfolio has been incredibly seamless," he says. "As a result we've been able to deploy new alternative payment methods at an exponential rate."

The addition of Envoy means that WorldPay will shortly be able to offer a huge range of payment methods across the world - more than any other provider and with the breadth and depth to help its partners get the most from their customers no matter where they are.

While we're delighted to have been recognised in this way, we know that it's ultimately only through what we do for our customers that awards like this are possible, and everyone at WorldPay is hugely grateful for that continuing opportunity.